BizBuzz

BizBuzz

Longview News-Journal business editor Mike Elswick, fickle fleeting fingers racing across his keyboard, updates East Texans on business and consumer issues affecting them and the region in his blog -- BizBuzz. Mike, a self-professed business news junkie, joined the News-Journal staff in March 1984 and has covered a variety of issues, events and personalities in that time. His newspaper career has also included time as circulation director and a community newspaper publisher. He and his wife Nancy raised their three children in Longview and they have two grandchildren.

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Home > BizBuzz > Archives > 2009 > June > 22 > Entry

Brookshire’s connecting via YouTube, Facebook

By Mike Elswick | Monday, June 22, 2009, 03:48 PM

Tyler-based Brookshire Grocery Co. on Monday announced it has joined the ranks of grocery companies taking its marketing message to YouTube and Facebook to communicate with a growing segment of the population.

To promote store brands the company has produced funny video sketches on YouTube featuring animated containers of milk and yogurt, according to company officials. Brookshire’s drives home the message that its Food Club milk and yogurt and - manufactured by the company in Tyler - are tops in taste and freshness.

The company’s marketing department has produced two videos, each about a minute and a half in length, and plans to do more.

The Facebook pages provide an opportunity for Brookshire’s to connect with customers quickly and through a medium many use daily, said Rick Rayford, CEO.

A link to the Facebook page is available on Brookshire’s Web site (brookshires.com) and Super 1 Foods Web site (super1foods.com). The Facebook page is available to members by being asked by another member to become a fan of Brookshire’s or by using the following link: http://www.facebook.com/pages/Brookshires/69185830831?v=wall&viewas=1460182031

“These are creative ways to reach more people and promote products and services,” said Rayford. “We have also updated our Brookshire’s and Super 1 Foods Web sites, which offer browsers a wide range of information about our company including store locations, advertised specials, recipes, nutritional information and much more.”

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