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-- WITH PHOTO -- TO FOREIGN, LIFESTYLES, AND NATIONAL EDITORS:
Corporate Social Responsibility a Priority at World Cannabis Congress
Civilized made CSR a primary consideration throughout the global
SAINT JOHN, NB, June 7, 2018 /PRNewswire/ - Waste-reduction
initiatives and carbon off-setting have been major factors in the
strategic planning of the upcoming World Cannabis Congress (WCC). The
global conference, presented by Civilized, has corporate social
responsibility practices reflected throughout the event.
"A strong approach to social responsibility is a priority for
Civilized and the World Cannabis Congress team," says Derek Riedle,
CEO and Publisher of Civilized and Co-Chair of the World Cannabis
Congress. "Instead of speaker gifts, for example, we're planting 1,000
trees to offset our carbon footprint. Business goals and environmental
sustainability must go hand in hand."
Wherever possible, digital applications are replacing paper materials.
Instead of a printed agenda, an informational mobile app, WCC 2018,
was created for delegates to download and use for the duration of the
conference. The app, sponsored by ONB, includes the full conference
agenda (including detailed session information), links to the speaker
biographies and sponsors, interactive maps, a notes section, a private
messaging function, direct access to the webpages of WCC Co-Chairs
Civilized and Opportunities New Brunswick, a Twitter feed, and push
notifications for updates and reminders.
"The WCC 2018 app is a green and innovative way for delegates and
stakeholders to access information," says Stephen Lund, CEO of ONB and
Co-Chair of the World Cannabis Congress. "It's a one- stop-shop that
encourages connection and collaboration - that's what we do at ONB."
Traditional cloth delegate bags filled with sponsored paper products
and swag have also been eliminated. Instead, delegates will receive a
password to download a "digital delegate bag," providing them access
to sponsored e-coupons, podcasts, videos and digital copies of
research reports and whitepapers. Chartered shuttles, with seating up
to 55 people, to and from the Saint John Airport are being used
instead of individual taxi cabs to reduce carbon emissions. A
condensed, printed agenda will be included inside delegate lanyards
with provisions for recycling the paper products provided at the
conclusion of the Congress.
No table number or signage cards are being printed for the
approximately 60 tables in use during the Congress, and any signage
that is printed will be double-sided to reduce paper waste. Sixty
living centerpieces, a small garden composed of tropical plants, are
being donated to the Loch Lomond Villa long term care community and
various other community groups around the city immediately following
the WCC. The Congress has also instituted a ban on unnecessary
plastic; metal cutlery will be used, along with biodegradable paper
straws and bamboo stir sticks. Pitchers of water and glasses are
replacing plastic bottled water whenever possible.
Civilized is using non-profit group One Tree Planted to plant 1,000
trees in California, U.S., where forests have recently been devastated
by fire and mud slides. The state has been at the forefront of
cannabis legalization, is a progressive cannabis jurisdiction and is
home to Civilized's Venice office. One Tree Planted will be planting a
variety of native tree species including sugar pine, California
redwood, maple, elderberry, willow, birch, dogwood, cedar, giant
sequoia and walnut.
The WCC will also feature a panel discussion on social responsibility
in the cannabis industry, which will be followed by an announcement
made by the Global Cannabis Partnership (GCP). The GCP is creating an
international standard for the safe and responsible production,
distribution and consumption of legal recreational cannabis. Civilized
is proud to be Lifestyle and Entertainment Media Partner with the GCP.
More information about the GCP can be found here.
As legalization of adult-use recreational cannabis becomes a reality
in more places around the world, Civilized has produced a series of
entertaining and informational videos entitled "Cannabis for
Beginners" to inform the public about responsible cannabis
consumption. The videos can be found here.
About Civilized Worldwide Inc.: Founded in 2015, with offices in New
Brunswick and California, Civilized is a premium media and lifestyle
brand that embraces and highlights modern cannabis culture, reflecting
the millions of adults who choose to enjoy cannabis as part of a
balanced lifestyle, but don't define themselves by it. Reaching more
than 2.5 million unique visitors per month, North America-wide,
Civilized produces engaging content for and about people who enjoy
cannabis responsibly. Other verticals include Civilized Studios, a
video network available to 100+ million viewers that fills the void of
broadcast quality video and original series in the cannabis space, and
Civilized Events, exclusive branded experiences for both the cannabis
industry and consumers - from intimate dinner parties to large-scale
events like the first-ever World Cannabis Congress in Saint John, New
Brunswick from June 10 to 12, 2018. For more information, visit:
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SOURCE Civilized Worldwide Inc. (Civilized)
/CONTACT: Media Contact: Pamela McKay, Senior Director of Communications, Civilized, email@example.com, 506-333-4466
CO: Civilized Worldwide Inc. (Civilized)
ST: New Brunswick
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