NEW YORK - September 12, 2019 - ( Newswire.com )
Influenster, the leading product reviews platform — whose ~6 million members have written 38 million+ reviews, with that number growing by 1 million monthly — today announced the winners of its 2019 “Reviewers’ Choice Awards: Best in Beauty.” Across makeup, facial skin care, hair care, body care, and fragrance, 200+ winners were selected based on the analysis of almost 6.5 million organic, non-incentivized reviews, all written in the past year by its passionate community of everyday consumers. Factors including review volume, year-over-year growth and star rating determined which products rose to the top across Prestige, Mass, and Indie channels. In addition, Influenster spotlighted a few favorites in more niche and emerging categories.
Setting Influenster’s fifth annual Reviewers’ Choice Awards apart from others in the industry is that the winners are selected based on authentic feedback from real people, not the opinions of editors, social media stars or other category experts. Time and again, product reviews are ranked more influential to purchase decisions than most other sources of information. In fact, in an Influenster survey of 10,000 members conducted in early 2019, 98% of respondents said they consult ratings and reviews while shopping and that this is especially necessary when evaluating Beauty products ( 91%, vs. the next highest being 73% in Technology/Electronics, followed by 48% in Clothing/Apparel ). In terms of their influence on purchase decisions in the Beauty category, ratings and reviews out-rank friends and family by 1.6x, editorial content by 2.6x, and both influencers and social media by more than 5x.
“In an era where consumers demand more and more transparency of brands and media, Influenster is proud to lead the charge in shifting Beauty industry dynamics by raising the voices of real people,” says Elizabeth Scherle, President and Co-founder of Influenster. “Our members are consumers voting with their purchase power, and to spotlight the products that not only enhance their daily lives but inspire them to share is a responsibility we take seriously. This year’s winners represent a mix of cult classics, up-and-comers, time-tested solutions, and hot new formats and ingredients. We know the opinions shared by our members will help make people smarter Beauty shoppers across the board.”
Of the nearly 6.5 million reviews analyzed this year, the makeup category contributed the highest volume with 2.4 million reviews, followed by skin care ( face and body ) at 2.2 million: these categories comprised 56% of all Beauty reviews in the past year. Ingredients stealing the stage in the white-hot facial skincare category include vitamin C, retinol, and cica. And, regardless of category or retail channel, customization and personalization continue to be trend drivers, with the emergence of new tailor-made products to address specific concerns.
View the entire list of winners for the Influenster “2019 Reviewers’ Choice Awards: Best in Beauty” below or at www.influenster.com/awards/winners.
Influenster is a social shopping experience where community meets commerce. The platform has more than 38 million product reviews, growing by one million monthly, written by nearly six million members. Members come to Influenster to read and write reviews, share photos and videos, participate in product discussions, earn rewards and connect with brands and one another.
Brands partner with Influenster to generate reviews and social content, to license existing reviews to their brand- and retail-dot-coms or feature them in sales and marketing materials to improve conversion, and to gain new consumer and product insights through in-depth review analysis.
Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010 and was acquired by Bazaarvoice in August 2019. Bazaarvoice is the leading provider of product reviews and user-generated content (UGC) solutions, with industry-leading software and a network of over 6,000 global brand and retailer websites.
SVP of Marketing, Influenster
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