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Mobberly 'Cwismus' story video takes off on social media

In Talk of East Texas

Ryan Wagoner

By Ryan Wagoner
Dec. 16, 2015 at 5:42 p.m.
Updated Dec. 16, 2015 at 5:42 p.m.



It’s a known fact that a young child trying to recite a story or answer an interview question can be one of the cutest things to ever be caught on video, and can sometimes even provide a poignant message for viewers.

Enter Mobberly Baptist Church of Longview who posted a new video called “A Movie On Cwismus,” where adult actors portray the story of Jesus’ birth in the Bible as retold by a handful of children who attend the church.

As it turns out, there are many details about the Christmas story that have been lost to time that children were able to recall. Significant details, like how the Virgin Mary wore a long, sparkly pink dress, or that Mary and Joseph actually flew on a donkey to Befwaham, which is both 100 and 1,000,000 miles away.

The movie received a staggering amount of buzz online when the church posted it to Facebook and YouTube on Dec. 14. As of Dec. 16 it has more than 325,000 views, about 2,000 likes and more than 10,000 shares on Facebook.

The video is Mobberly’s most popular social media post of all time by far, said Mickey Seward, Director of Communications for the church.

“I knew it would be our most popular social media post this year,” Seward said. “It kind of has the magic formula for this time of year: Christmas, children and well-done humor. So, it hasn’t surprised me that the video has been our most viewed social media post.”

What Seward enjoys most about its popularity is the comments that people have left on the video.

“It’s really been fun reading all the comments about how much fun people are having watching the video, and how it is being used as an opportunity to start conversations about Jesus,” Seward said.

Getting the kids to recall the Christmas Story ended up being a tremendous amount of fun, Mobberly technical director Collins Pace said. The media team went into the process with just the basic story elements outlined and then “just let the kids be kids.”

“We knew that there would be humor in inaccuracy, and we didn’t want the kids to be afraid of making mistakes. Every kid was different. Some kids just went for it and some were shy,” Pace said. “Most of the best jokes were taken completely out of context. The Star Wars joke, for instance, was just warm up conversation. He was really excited to talk about it and we thought it would be funny because of how ridiculously out of place yet timely it is.”

The media team stole the idea from the Kid History YouTube channel, Pace said, which has children retell family stories from their point of view. Sorting though all of the interview footage and cataloguing which ones to use was the hardest part, and the team ended up with 514 useable clips.

“I think one of most enjoyable parts for me was the drama edit,” Pace said. “Seeing the footage of the adults and audio from the kids come together was very gratifying. My other favorite part was inserting little inside jokes and easter eggs that no one notices. The things that the four of us who produced it and some of the actors know about, but the casual viewer doesn’t usually catch.”

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