When is a rodeo more than just a rodeo? When it’s organized by the Longview-Greggton Rotary Club.

The 29th annual Longview PRCA Rodeo returns April 12 and 13 to the Longview Rodeo Arena, at the Maude Cobb Convention and Activity Complex. Crowds enjoy the bull riding, barrel racing, calf roping and other events every year, but the story of the rodeo doesn’t end there.

Longview-Greggton Rotary Club uses proceeds from the rodeo to donate tens of thousands of dollars to other local nonprofits each year, assisting agencies that help homeless people, feed low-income families and provide low-cost childcare to struggling parents, for instance.

Charm magazine thanks these members of the Longview-Greggton Rotary Club — Karen Maines, Kari Pickering, Chapin Miller and Tyler Rainer — for showing us how to dress just right for the rodeo, with these great looks from Cavender’s in Longview. We loved getting to visit with our new four legged friends at Pannel Performance Horses just outside of Longview, which provided this beautiful backdrop to help remind everyone that the rodeo’s on its way back to town.

For information, visit longviewrodeo.com or www.longviewgreggtonrotary.org .