NASCAR announced the $2 billion purchase of International Speedway Corp. on Wednesday, an aggressive move to gain control of key racetracks and set itself up for sweeping changes that could save America’s most popular racing series.
The deal is expected to close by the end of the year.
ISC owns 12 tracks that host NASCAR races, including Daytona International Speedway, Talladega Superspeedway, Darlington Raceway and Homestead-Miami Speedway. Its holdings stretch from New York to California , and ISC is one of two major facilities companies that host NASCAR races, along with Speedway Motorsports Inc.
Gaining control of a dozen tracks, along with Iowa Speedway, which it already owns, would seemingly make it easier for NASCAR to alter its racing schedule, including the possibility of fewer events.
NASCAR President Steve Phelps has made it clear that the 38-race schedule in the top-tier Cup Series, generally considered too taxing for teams and fans, is among the areas the sanctioning body is looking to change. Seven of the ISC tracks host not just one Cup Series race each season but two.
NASCAR’s five-year agreement with tracks ends after the 2020 season.
“We are pleased with the progress that the negotiation and execution of the merger agreement between NASCAR and ISC represents,” NASCAR said in a statement. “While important regulatory and shareholder approval processes remain, we look forward to the successful final resolution of this matter and continuing our work to grow this sport and deliver great racing experiences for our fans everywhere. With a strong vision for the future, the France family’s commitment to NASCAR and the larger motorsports industry has never been greater.”
The agreement is the latest makeover for NASCAR as it scrambles to win new fans and end a decline in attendance and ratings. And more deals could be on the horizon.
“I would certainly be worried if I was any of the tracks that aren’t part of the deal,” said Victor Mathewson, a sports economics professor at Holy Cross. “My guess is NASCAR will put an emphasis on the tracks it owns rather than the ones it doesn’t. Given the decline over the past couple years, I wouldn’t be surprised if they cut some venues from the schedule and some of those tracks could be on the outside looking in.”
The parent company of Speedway Motorsports made an offer last month to acquire all its outstanding common stock, which would privatize SMI and make it better positioned for an anticipated NASCAR overhaul.
Bruton Smith is the founder and majority stakeholder in SMI, which operates eight tracks that host NASCAR Cup Series races. Smith and his family also own Sonic Financial Corp.
In a letter Sonic sent to the SMI board of directors last month, the company noted: “NASCAR racing has faced several challenges in recent years, and the company has been impacted by these challenges. NASCAR has indicated the sport would benefit from structural change.”
SMI declined comment on Wednesday’s announcement.
If the ISC and SMI deals go through, NASCAR’s main two track operators would become private companies, easing any restructuring of the stagnant series founded by Bill France Sr. in 1948.