jalapeno eating contest

Registration has kicked off for the jalapeño eating contest for the 2019 East Texas Taco Fest. The contest is sponsored by Jucy’s Taco. See the East Texas Taco Fest Facebook page for details or pick up a form at the Marshall News Messenger office, 309 E. Austin St. Registration is also available onsite.

Hallelujah for jalapeños!

The 2019 East Texas Taco Fest is bringing back “a competition you can really sink your teeth into, if you’re brave enough.”

A jalapeño eating contest, sponsored by Jucy’s Taco, will return to the East Texas Taco Fest on Sept. 14 in downtown Marshall.

“It’s the hottest competition of the weekend,” said Gai Bennett, events manager for M. Roberts Media, owner of the Marshall News Messenger.

The second annual festival is organized by the Marshall News Messenger and presented by main sponsor, Patterson Chrysler Dodge Jeep Ram.

The festival will be from 11 a.m. to 10 p.m., with the jalapeño eating contest set for 4:30 p.m.

“It’s a time eating contest. They’ll eat whole, fresh jalapeños,” Bennett said, explaining whoever eats the most in a specified amount of time will be declared the winner.

She noted that the contest post on the East Texas Taco Fest Facebook page is already creating a buzz.

“There’s a lot of chatter about it. People are challenging each other too,” Bennett said.

Participation in the contest is free, but admission into the festival is required. Lots of prizes are in store for the winner.

“First of all, the prize will be bragging rights and a trophy,” Bennett said. “It’s also going to include a gift card from Jucy’s Taco.”

Bennett said last year’s event drew lots of participation. This year’s is expected to be even bigger.

“It’s going to be hot; but we will provide milk to help that,” she teased.

Billie Rogers, advertising assistant at the Marshall News Messenger, said participants may register online or preregister by picking up a form at the Marshall News Messenger, 309 E. Austin Street; by emailing brogers@marshallnewsmessenger.com; or by calling Rogers at (903) 927-5985.

“We’re excited to get the community together. This will be a fun event,” Rogers said.

Tickets for the 2019 East Texas Taco Festival are currently on sale at eventbrite.com. General admission tickets are $10 for a wrist band. VIP tickets, which include entry to a VIP section, two drink coupons, snacks and hors d’oeuvres are $40. Admission for children ages 12 and younger is free. To be a sponsor or for vendor information, call Bennett at (903) 232-7206.