The beer brand is pledging a donation up to $250,000 to the Pink Boots Society and committing to long-term development and increased representation of women in the beer industry
CHICAGO, June 22, 2022 /PRNewswire/ -- The Fourth of July is beer's biggest weekend. And for good reason: nothing feels more American than enjoying a cold beer on America's birthday. But this year Miller Lite is unveiling the truth: there's no beer without women. A group of women called "Ale Wives" were the unsung heroes who brought beer to America in the first place, yet according to a recent poll only three percent of Americans know that fact.
So this Fourth of July, Miller Lite is reimagining its iconic design to celebrate the trailblazing impact women have made in beer with the limited-edition Mary Lisle can, inspired by the country's first recorded female brewer and her revolutionary contributions to the American brewing industry. In 1734, Mary successfully ran a Philadelphia brewery, becoming the first American woman to own and operate one. But through time, women were excluded from the industry as others saw an opportunity to cash in on the nation's love of beer, forcing most women out of the business altogether.
"When people think of beer, they think of men; there are very few people who realize that we actually have women to thank for beer in America," said Elizabeth Hitch, senior director of marketing for Miller Lite. "There's no better time to celebrate and put women back into the history books of beer than on the single largest beer selling weekend in America."
In honor of female brewers past, present and future, Miller Lite will also donate $5 from any case purchased online via Drizly or Instacart between June 27 and July 4 to the Pink Boots Society*, which inspires women in beer to advance their careers through brewing education. Additionally, Miller Lite is committing to long-term development and representation of women in the beer industry to support the next generation of female brewers.
"Women played a pivotal role in bringing beer to America as the first brewers here and are often underrepresented in the industry," said Erin Wallace, Pink Boot Society Board Member, "Which is why our mission at Pink Boots Society to assist, inspire and encourage women and non-binary individuals in the fermented beverage industry through education is so important and wouldn't be able to continue without generous donations from brands like Miller Lite and fundraising."
Drinkers can visit millerlite.com/marylisle for a chance to win a limited-edition Mary Lisle two pack** from June 22 to July 4. The can will also be released in Lisle's hometown of Philadelphia on June 30 and fans can visit here for details.
*Must be 21 years or older. From 6/27/22 to 7/4/22 or until donation maximum is reached, whichever occurs first. Molson Coors Beverage Company USA LLC will calculate the total sales from all Miller Lite pack sizes, and will donate $5 from the average case price ($18.99) of Miller Lite, purchased from participating online retailers in the 50 US/DC, to the Pink Boots Society, up to a max. total donation of $250,000. Min. donation of $50,000. A "case" is defined as a twenty-four (24) count 12oz Miller Lite pack with an average price of $18.99. The amount donated will be determined by calculating total dollar sales of Miller Lite from the participating online retailers to the equivalent of case volume and attributing $5 per case. For terms and conditions, visit www.promorules.com/PL017953. Void outside of participating retailers and where prohibited. For more information about Pink Boots Society, visit https://www.pinkbootssociety.org. All donations will be made by Molson Coors Beverage Company USA LLC and not by participants.
**NO PURCHASE NECESSARY. Sweepstakes begins at or about 12:00 PM CT on 6/22/22 and ends at 11:59:59 PM CT on 7/4/22. Open only to legal U.S. residents of Co, DC, FL, Id, LA, MS, MT, Ne, NV, NY, NC, SC, & SD, who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited. Msg&data rates may apply.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter with @MolsonCoors.
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SOURCE Miller Lite