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Salvation Army campaign exceeds 2012 goal

By Angela Ward award@news-journal.com
Dec. 26, 2012 at 11 p.m.

The Salvation Army exceeded its goal of $125,000 in its annual Red Kettle campaign that wrapped up on Christmas Eve, Major Ernest Lozano said Wednesday.

"Thanks to the generosity of the Longview community, we collected slightly more than we had aimed for," Lozano said. "This will enable us to keep funding programs that serve the needy in this area."

The campaign, along with the Salvation Army Thrift Store, provide the bulk of the nonprofit agency's operating funds.

"We use some of this money specifically for our Christmas programs, but most of it is used for our day-to-day operations in operating our shelter and providing meals to the homeless," Lozano said.

Much of the credit for the successful campaign should go to kettle coordinator Keith Gibson, Lozano said.

"He was really instrumental in getting the locations secured and staffed and in making sure the volunteers and employees understood their duties," Lozano said. "However, the ultimate thanks goes to the thousands of people who made donations both large and small."

Lozano and his wife, Denise, took over as directors of Longview's Salvation Army operations in July. They have continued popular programs like the agency's Angel Tree, which provides Christmas presents to underprivileged children.

"We won't have the exact figures until the end of the week, but we do know that the campaign exceeded its goals, which means we won't have to cut any programs," Lozano said. "That makes it easier to move forward into the new year."



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