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Business Beat: Barbecue eatery opens in Longview

By Mike Elswick
March 17, 2012 at 11 p.m.

B<em style="bold">oxcar Bar-B-Que</em> is the name of one of Longview's newest restaurants.

Owner <em style="bold">Kyle Mayfield</em> said opening Boxcar at 2902 Gilmer Road is expected to fill a void in the Longview barbecue scene in the northwest part of the city. The eatery is at Gilmer Road's intersection with Blue Ridge Parkway next to <em style="bold">Jimmy's Donuts</em>.

Mayfield said he will be sticking with tried and true Texas-style barbecue featuring wood-smoked meats such as brisket, ribs, ham, turkey, hot links and sausage. Sides include beans, potato salad and slaw.

Boxcar Bar-B-Que has seating for about 40 guests and also provides carry-out service. Mayfield said he can provide catering for about any-sized function.

While new to Longview, Mayfield has been operating a barbecue eatery in Hawkins at the intersection of Highways 14 and FM 2869 for about seven years.

Boxcar Bar-B-Que is open from 10:30 a.m. to 7 p.m. Monday through Saturday.

New Subway

Lovers of <em style="bold">Subway Sandwiches</em> living and working along the north Judson Road and Loop 281 area should not have as far to drive to whet their appetite for their sandwich cravings by summer.

Rick Howell, owner of Subway Sandwich locations on Marshall Avenue and Gilmer Road, plans to have his newest - and largest - Subway open by early summer. He recently received a city of Longview building permit for an interior remodel of the structure at 2330 Judson Road.

The building most recently was home to <em style="bold">Dickey's Barbecue</em> and had served as the longtime home to a <em style="bold">Pizza Hut</em> restaurant. The 2,380-square-foot building is expected to have seating for more than 80 dine-in customers.

Howell said that seating is about double his next largest location. The sandwich shop will also feature drive-through service. Being located about two miles from each of his other Subways, he expects the site to rival the Gilmer Road location in volume.

FM addition

East Texas-based <em style="bold">Waller Broadcasting</em> this past week launched the region's newest FM radio station.

Bill Waller, president of Waller Broadcasting, and crew kicked off the new 94.3 KZXM on Tuesday. The station is licensed out of Bullard and will be the sister station to KOMPA 103.1.

Waller Broadcasting spokesman <em style="bold">Jimmy Olso</em>n said that station is the region's No. 1 Hispanic radio station and home to the No. 1 morning show in the market, Piolín por la Mañana.

Olson said between the two signals, they will cover East Texas from Texarkana to Palestine and Lindale to Athens.

- Mike Elswick is the managing editor/business editor of the Longview News-Journal. He can be reached at (903) 237-7737 or at



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