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Local small businesses embrace 'Cyber Monday'

By Jessica Ferguson
Nov. 27, 2012 at 11 p.m.

For some the cyber-sales experience it was truly rewarding. For others, it was disappointing.

Redneck Rockstar Boutique and The Brown Duck offered customers a 20 percent discount on all items in their stores while Blue Jean Baby Boutique offered a 15 percent discount.

Redneck Rockstar saw a 35 percent increase in online sales during the one-day event, owner April Myers said.

"We did better than last year," Myers said as she boxed up orders Tuesday.

In addition to the holiday discount, Myers also offered free shipping on orders that totaled more than $100 before the discount was applied.

The boutique offered the discount through their Facebook page to more than 9,000 followers.

The Brown Duck, which specializes in workwear, got their web store up and running just in time for the big sale, but didn't do as well as store owner Paula Walters hoped.

"It was a good response, but not as well as we'd like," Walters said.

Walters offered sales on specific items during the "Brown Friday Sale," but offered a markdown on all store items during the cyber sale- a method she said may have hurt sales.

"I think the key is to center on a few items and discount those."

Blue Jean Baby Boutique didn't see a gain or loss in sales during Cyber Monday, according to Sierra Ray, boutique owner.

"It was business as usual for me, as far as online sales," Ray said.

Ray promoted the sale and some items through Facebook and sent out email blasts. But customers were still focused on grabbing those big box store deals that they missed over the weekend. she said.

The boutique owners are now focused on how to make their Cyber Monday sales more successful next year.

"I'd like to get the word out earlier," Ray said. "I want to generate more emails to drive online sales."

Myers said she is is working to launch a new website.



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