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Eastman celebrates 50-year milestone for Texanol product

By Special to the News-Journal
Oct. 4, 2012 at 10 p.m.

Longview employees at the Eastman Chemical Co. plant on Thursday celebrated a milestone in the facility's history.

The discovery of Texanol, Eastman's longest standing product produced at is Longview site, in 1962 was hailed a revolutionary coalescent for latex paint. To commemorate the 50-year anniversary, Eastman held a celebration at the Longview site for employees and retirees who have worked in the production of Texanol over the years, according to Mark Bogle, vice president and general manager of Eastman's Texas operations.

"Over the years, the growth and sustained value creation of the Texanol product line have played a significant part in the success of the Longview site," Bogle said. "This success has been built on the innovation, dedication and effectiveness of Eastman employees."

In 1962, the latex paint industry was in its infancy. The industry was transitioning from oil-based paints to water-based paints, and paint formulators recognized the superior performance of Texanol, he said.

"Over the last five decades, Texanol has continued to evolve, becoming the gold standard in paint worldwide," Bogle said.

Texanol was a key component in making latex paint efficient in real-world applications, according to Tammy Trivette, business manager for Eastman's Texanol product line.

"We look forward to working with our customers for the next 50 years and beyond, continuing to bring innovation and performance to the coatings industry," she said.

Through its success, Texanol served as the flagship product that led to a whole new generation of coalescents. With the golden anniversary of Texanol, Eastman also celebrates its long-standing involvement in the paint industry.

"On behalf of Eastman, I would like to thank all current and past Texanol employees and customers from around the world who have made this 50th anniversary possible," Bogle said.

He said Texanol is compatible with all types of latex paints and is appropriate for use in all architectural applications.



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