Just how important is content on your website?
Nov. 10, 2015 at midnight
When redesigning a website, more than just visual elements and coding go into making it even better than before. The saying “content is king” is popular for a reason - it makes a big impact on what happens after a visitor arrives at your website.
Visitors are potential customers and clients. While on your website, these potential leads are looking for information about why they should choose you over one of your competitors.
If your content is organized, simple to understand, optimized for search engines and personal to you and your company, it will make a substantial difference.
You website should answer the following questions: What do you do and how is it different from your competitors?
For best results, you should create a structure with that in mind so visitors easily find what they need. People tend to scan for what they’re looking for online rather than read every word. Make sure that the most important information is emphasized.
Similarly, your content needs to be simple and direct but not as simple as your ads! Remember, potential clients and customers come to your website to get more information about what they see in your ads. Make your website fresh, appropriate for your audience and make it fit well with your website design and structure.
Want to create that big impact with your website? We can help. At Advocate Digital Media, copywriting is one of the many services we provide when helping create your website.
Our experts can come in and meet with you to learn more about your business and what you’re looking to say with your website, then create content for you based off of your needs. Contact us at ADM and learn more about what we can do for you.