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Have you looked at your backend lately?

Sept. 30, 2015 at midnight


No, no, no, not that backend. I’m talking about your website’s backend. Have you ever heard of the terms PHP, Ruby, Java, Python, C, C#, C++, .NET, VB.NET, Go, Perl, Haskell, Lua, or ASP.NET? In case you haven’t, those are some of the different kinds of programming languages along with a web framework that can be used to create and support the backend structure of a website. With so many options, it can seem difficult to know which language to use. To be fair, each one of the previously mentioned languages have their own strengths and merits. So why does Advocate Digital Media choose to use Python and PHP?

Well, we choose to use both languages to accomplish different solutions to your business’ challenge. Let's start with why we use PHP in conjunction with the Concrete5 content management system (CMS). PHP is a widely popular and supported language. Websites like Facebook, Wikipedia, Yahoo, Tumblr make use of the PHP web programming language. Due to the large support that PHP has, there are a plentiful amount of libraries and web solutions that our designers and developers can use to get your website up and running in a timely manner. Couple that with the Concrete5 CMS and you’ve got yourself a powerful and manageable website that our designers can update quickly with little cost to you.

If PHP sounds so perfect, why do we use Python as well? We use Python coupled with the Django Web Framework to create more unique and complex web solutions that require a lot of data, data organization, and calculations. This data can include things like large online inventories, customer data and tracking, and much more. Python is a programming language designed around being readable and easily maintainable. This benefits us and you because it allows our developers to rapidly develop a complex backend infrastructure for your custom website. By decreasing the amount time spent developing the backend, we are able to save you on costs.

As a business owner, it is important that you know your backend. That way you can make the right choice when it comes to your web solutions. Advocate Digital Media’s goal is to create beautiful, powerful, and easily maintainable web solutions for our clients. If you’d like to learn more, reach out to your Advocate Digital Media account executive and ask about our reasonably priced WebPro or Custom web solutions.

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