Making promotional products work for your business
June 10, 2016 at midnight
At Advocate Digital Media, we really do it all. We are a full-service advertising agency. The best part: you don’t have to be a client to receive typical agency services. That means we can design and print business cards, brochures, posters, postcards, special event invites and materials as well as order unique promotional products.
You may be asking yourself: “Why do I need to order pens, coffee mugs, notepads, cups, etc for my business?” The answer: these are tangible items that people can hold in their hands and interact with that are branded with your logo/your business identity. And, if you spend some time diving into your target market, you can select items that are specific to their needs. This means that consumers will be interacting with your brand on a regular basis which helps drive a nice return on investment and remembrance of your brand.
What’s unique about promotional products is there ability to take an ordinary message – say traditional branding – and turn it into an experience. A solution when you need a pen handy or an insulated tumbler to keep that drink cool. It’s your identity in mobile form – your brand out in the world, being experienced by your customers.
Don’t believe they work? Here are a few tidbits to marinate on – 8 out of 10 people own between 1 and 10 promotional products and 53% note they have used a promo item at least once a week. One out of four walk around with promo products on or with them and 81% keep them because they are useful!
Recently, we worked with several clients on their booth materials for the Home and Garden Show held at the Victoria Community Center. Each brought unique challenges. They needed to attract qualified leads to their booth and give them information to take that had a strong call to action. The solution? We developed several pieces including rack cards with general information; call to action tear offs with business cards at the bottom and cookies with the company’s logo. Talk about a conversation starter!
Next time you plan on having a booth at an event, think about your total investment not just the cost of the booth space. Plan ahead to include quality educational materials about your business that features award-winning captivating design. Think about the first impression of your booth – your signage, your tablecloth, your door prize, your offering to draw them over, etc. Then, make a call to ADM to develop a comprehensive plan to get the most out of your investment.
Do you know that you need some simple promo products to pass out but not sure how to budget or want to do something unique? Let’s visit. We always look for the latest trends in promotional products that are affordable, high quality and unique. After all, you don’t want to pass out the same pen that everyone else has in the market. You want to leave a lasting impression and with the right promotional products targeted to your specific audience, you can do just that.