Business partners Stephanie Neunuebel and Charlie Mercer of Magnolia are starting Amen Kolache Co., baking the Czech pastries at the Zippy J’s convenience store in Kilgore and distributing to Zippy’s stores in Kilgore and Longview.

“We do a lot of baking at home,” said Neunuebel, who has five children. “This is our venture to support our families. We both have children that are interested in baking.”

Mercer said in a statement he uses a recipe from his Czech grandmothers, who loved extra-fluffy pastry dough.

“We added our favorite fillings and created delicious kolaches that we know our customers will love,” he said.

Neunuebel said they chose to launch in the Longview area because she has family and friends in Longview and visits often. She also has ties to Zippy J’s.

The kolaches will be baked overnight at the Zippy J’s in Kilgore, at 100 N. Henderson Blvd. Distribution will be through the Kilgore store as well as from Zippy J’s at 1516 W. Fairmont St. and 1470 W. Marshall Ave., both in Longview.

Neunuebel said she and Mercer have hired three employees and plan to distribute the kolaches to more convenience stores and eventually own their own bakery.

They initially are distributing four types of savory and sweet kolaches, and will add at least two more savory varieties within a month, Neunuebel said.

The kolaches will be stocked in display cases and available from 5 to 10 a.m. They also will be sold at drive-through windows in Longview.

Buffalo Bell Wings

Tharak “Tommy” Kim, who has catered at festivals out of state for 16 years, said he decided to wing it closer to home by opening Buffalo Bell Wings, Burgers and Seafood at 4800 Estes Parkway, south of Longview.

“I’ve decided to open it because I am missing a lot of time with my (two) kids,” Kim said.

He said he chose buffalo in the title because he will serve a lot of wings, adding the word bell “had a ring to it.”

Kim said he expects Buffalo Bell to open in the former liquor store building as early as February, “depending on how fast we get this building done.”

He will do the cooking at Buffalo Bell, which will have seating for about 80 customers. There will be a drive-through pickup window as well.

“I am going to try to do a BYOB,” Kim said.

GINC Construction of Longview has been hired to remodel the building.

Longview Tech Pros

Tyler McFarland, Kevin Chavarria and Nathan Steele have scheduled a grand opening from 11:30 a.m. to 1 p.m. Friday at Longview Tech Pros, 514 E. Loop 281, near Verizon in the former CPR Cell Phone Repair location.

The grand opening will start with a ribbon-cutting ceremony by the Longview Chamber of Commerce.

The electronics repair store offers cellphone, tablet and computer repair in addition to managed information technology services and on-site IT for residential and business clients. They also sell and stock a wide variety of accessories for cellphones and tablets.

McFarland, Chavarria and Steele bring more than 25 years of combined experience working in the cellphone and computer repair industry.

Longview Tech Pros is open from 10 a.m. to 6 p.m. weekdays and 10 a.m. to 5 p.m. Saturdays.

For more information visit .

Magnolia expanding

Magnolia Behavioral Hospital of East Texas recently opened an outpatient center and is continuing a remodeling project to open more units, said Natalie Carver, director of business development.

The outpatient center is accepting patients for “lower-level care.” They will receive counseling for mental health problems and substance abuse.

Magnolia staff also are working on opening a third residential unit, bringing total beds to 64, Carver said.

Magnolia opened under the name Behavioral Hospital of Longview in May 2010 at the former Meadow Pines Hospital at 22 Bermuda Lane. For more information, visit .

— Business Beat appears Sunday. If you have items for the column, email to; mail to Business Section, Longview News-Journal, P.O. Box 1792, Longview, TX 75606; or call (903) 237-7744.