To the Moon Family Foods of Atlanta is over the moon with word its Nutty-Carrot Spread is a winner in H-E-B‘s 2019 Primo Picks Quest for Texas Best. The annual competition aims to find the next great Texas foods to put on the shelves of the state’s supermarket giant.

As a co-third place winner in the contest, To the Moon will receive $10,000, and its product will get a spot on H-E-B shelves across the state.

The spread is made with carrots, pecans and spices, and H-E-B says it can be enjoyed many ways: on a sandwich; as a stuffing for baked chicken; as a dip; as a topping for pork or fish; or rolled in balls, coated with breadcrumbs and fried.

“No matter how you choose to indulge, creators Kay York and Joan Reece hope you spread it with love,” H-E-B said.

San Antonio-based H-E-B has annual sales of $26 billion and operates more than 400 stores in Texas and Mexico.

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Law firm expands

Gilmer-based Goudarzi & Young, a law firm specializing in personal injury cases, is expanding to Longview.

Brent Goudarzi, a partner in the firm with Marty Young, said they are building an office at 3522 Fourth St., on the extension north of Hawkins Parkway. The law firm also will maintain its Gilmer office at 301 N. Titus St.

Goudarzi & Young broke ground a month ago and plans for the office to be completed next spring.

Goudarzi & Young hired DJ Johnson Co. Inc. of Longview to build the 9,141-square-foot office. The building has a permit value of $1 million, according to city data.

The law firm was founded in 1997.

New storage facility

Superior Storage has scheduled a grand opening featuring a Longview Chamber of Commerce ribbon cutting, music by the Darrin Morris Band, food and giveaways from 4 to 7 p.m. Friday.

“We are having a big party,” said Adam Wagner, who shares ownership of Superior Storage, at 3821 McCann Road next to BTH Bank, with business partners Mark Miller and Chris Chitwood.

Wagner said the ribbon-cutting ceremony is set for 4:30 p.m., and Perfect Catering will cater.

Superior Storage contains about 300 storage units for rent within a 50,000-square-foot building.

“We are excited to serve and are a 100% ‘smart’ facility,” Wagner said. “You can control (entry to) the facility with your smartphone. You can drive up to the doors and unload.”

Superior Storage is the second self-storage facility to open recently in Longview. Simply Stor-It Longview, a 566-unit, climate-controlled facility, opened in June at the former site of Kmart at 1100 McCann Road.

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Jeweler opens in mall

Plano-based Paramount Jewelers has expanded into Longview, opening its seventh location in the Longview Mall at 3500 McCann Road.

“Longview is a good market,” said CEO Eric Kerawala. “We had no presence in East Texas. It was a good start for East Texas.”

Kerawala, who founded the company in 2008, said Paramount Jewelers is a complete jewelry store emphasizing bridal and engagement rings.

It also has stores in Mesquite, Frisco, Killeen, Odessa, Lubbock and Amarillo.

In Longview, the store is open during mall hours of 10 a.m. to 9 p.m. Monday to Saturday and noon to 6 p.m. Sunday.

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Mobile Shine 903

Brothers Willis and Kameron Boykins opened Mobile Shine 903 two weeks ago in the service bays of the now-closed Sears store at the Longview Mall.

Willis Boykins said he decided to join his brother, who has about six years of experience in auto body work and detailing, in the business.

Mobile Shine 903 provides washing, waxing, ceramic coating and buffing to vehicles for “anybody who wants to make their cars look nicer.”

Boykins said the goal of Mobile Shine 903 is to become the “Ruth’s Chris of washing cars,” referring to the high-end steakhouse chain.

“We provide a higher-end service,” he said. “We have people have their vehicles washed before they take them to competitions like car shows.”

Mobile Shine 903 is open 10 a.m. to 6 p.m. daily, and accepts walk-ins or appointments.

— Business Beat appears Sunday. If you have items for the column, email to; mail to Business Section, Longview News-Journal, P.O. Box 1792, Longview, TX 75606; or call (903) 237-7744.