Popcorn Junction has expanded into its fifth market by opening a store in Denton.

The Denton location adds to Popcorn Junction stores in Longview, at 1436 McCann Road, as well as in Tyler, Garland and Cedar Hill.

The Longview store also operates a cart on some weekends in the Longview Mall, owner/operator Tyler Braxton said in an email.

Longview is the primary Popcorn Junction site and has been open four years. He added May has been a busy month with graduations, the school year ending, nurses week and teacher appreciations.

Popcorn Junction was founded in 2008 by Beth Wright, according to information on its website. She operated it in Tyler for five years until friends Braxton and Stephen Mitchell bought it in April 2013.

Braxton also sells the flavored popcorn online at popcornjunctiontx.com .

Jucys remodeling

Jucys Hamburgers at 2701 N. Eastman Road is scheduled to close for a month-long remodeling beginning in a week to look more like the Jucys at 3356 Gilmer Road, the family owned business said.

The project involves adding an outdoor patio and installing flat-screen televisions inside the establishment. Jucys opened on Eastman Road in 1997.

Anthony Builders of Tatum has been hired for the project, which has a construction value of $200,000, according to data from the Longview Development Services Department.

The Eastman Road restaurant will stay open until Saturday and is expected to reopen July 1, the company said.

Jucys Hamburgers also owns four Jucys Taco restaurants in Longview and Marshall, and bought T. Blanco’s Mexican Cafe in Lakeport in 2018. Jucys opened its first restaurant in 1980 at 816 W. Marshall Ave.

For more information, visit jucyshamburgers.com .

Beer Coffee & More

Sisters Mitzi Estrada and Candi Costa have opened Beer Coffee & More as a convenience store at 1749 W. Loop 281.

Estrada, who has three decades of experience in retail, including managing a convenience store, said she and her sister decided to open the shop because “I worked for people who had convenience stores that I thought were not run properly. I thought I could do better.”

Beer Coffee & More sells T-shirts, toys, bite-size cinnamon buns and burgers, Philly cheesesteaks, sandwiches and individual-size pizzas that can be microwaved on the premises, Estrada said. The store does not sell beer as it awaits a state liquor license.

Once the license comes through, Estrada said she plans to promote Texas by displaying Texas beers in one of the three doors in the cooler.

Beer Coffee & More is open from 8 a.m. to 9 p.m. daily. For more information, visit beer-coffee-more.business.site .

New Farmers agency

Olivia Secord, who has sold insurance for about four years, said she is opening a Farmers Insurance agency because she wants to become her own boss. Olivia Secord Agency is scheduled to open June 3 at 174 Beachwood Drive, Suite 102.

Secord said she worked as an independent agent for a year and a half before joining a Longview agency.

Her agency sells auto, home, commercial and life insurance.

A native of Findlay, Ohio, Secord said she earned a bachelor’s degree in criminal justice from Evangel University in Springfield, Missouri. She said she processed robbery and homicide scenes for the crime lab for the Springfield Police Department for three years and worked for about a year as an investigator for Seneca County Childrens Services in Tiffin, Ohio.

As an insurance company owner, Secord said her goals are to “provide my community with customer service and long-term protection.”

Olivia Secord Agency will be open 8 a.m. to 5 p.m. weekdays.

— Business Beat appears Sunday. If you have items for the column, email to newstip@news-journal.com; mail to Business Section, Longview News-Journal, P.O. Box 1792, Longview, TX 75606; or call (903) 237-7744.