From Staff Reports

M. Roberts Media, the largest media and marketing company in East Texas, has created the region’s largest digital marketing agency, which will serve markets across the state.

Known as M. Roberts Digital, the new agency combines digital teams from six existing agencies. It will provide services such as website creation, digital advertising, social media management, videography and email marketing to businesses in East Texas, the Dallas area and Victoria.

“This announcement is part of the natural evolution of our company,” said Stephen N. McHaney, company president and publisher of the News-Journal. “We have had very talented people developing award-winning campaigns in six markets across Texas. This move puts those people into one larger team.”

The agencies merging into M. Roberts Digital are: Advocate Digital Services in Victoria, Butler Creative Group in Tyler, News Herald Digital Services in Kilgore, News-Journal Digital Services in Longview, News Messenger Digital Services in Marshall, and Watchman Digital Services in Carthage.

“The formation of M. Roberts Digital more clearly shows the depth of talent and experience that M. Roberts can bring to the table,” McHaney said. “The M. Roberts Digital team is made up of people working full time on digital marketing. While the name is new, the team is the same award-winning group that has delivered results for customers for many years. The team has over 70 years of combined experience in digital marketing, design and video production.”

Bret Jacomet has been named director of the new agency.

“M. Roberts Digital will deliver effective, measurable campaigns for our clients,” Jacomet said. “We truly have a unique combination of superior targeting tools with unmatched local audience reach. Our team of experienced digital experts live in the markets that they serve, accessible and eager to make a difference for their customers.”

M. Roberts Digital will continue to offer “best of breed” products and services also including geo-fencing, programmatic advertising, behavioral targeting, creative development, media buying and overall campaign strategy.

The agency has headquarters in Tyler with personnel in locations across the state.

Visit mrobertsdigital.com to learn more about the company and its services.