Sign mustn’t stop development
Concerning last Sunday’s article about billboard signs: As chairman of the Planning and Zoning Commission when the 2003 sign ordinance was adopted, I am still familiar with the process and results.
Vice Chairman Wayne Frost and I visited with many different businesses in Longview that used all types of signage. We tried our best, working with city staff, to draw up a new ordinance that would be fair to all.
Yes, the billboard ordinance was very thoroughly discussed. At that time electronic billboards were just on the verge of being developed. Billboards serve two purposes, advertising a product and location directions.
The sign ordinance was never designed to be written in stone. It was designed to be a flexible instrument and still should be.
My purpose on Planning and Zoning was to encourage employment and increase the tax base.
Come on city staff, work to see this is done. We continue to fall further behind Tyler in development.
P.S. I Love Longview.
— Sidney Allen, Longview (Allen represented Central Longview in the District 6 seat on the City Council until 2016)